Product Packaging Design

Packaging design is more than the art of creating a product’s out looking. In other words, packaging box design serves as the key process of understanding a whole transportation method for your product. No matter packing your chocolate, or a paper box for your sweety candies, or even bottles that hold the liquid Coca-Cola together, things we place the product in are important! But for those people who don’t have any design and mass-producing packaging experience, the first step for their product packaging design may have confused them all? So, what’s the first step, and what’s the following?

In this small post, YDX packaging expert Forest shares 5 tips to kick-off your next product package design project. He’ll also review the different types of packaging, packaging box design and the various professionals you’ll want to inquire into. Also, the way how to design product packaging that increases the capture ability from your customers’ attention. So, let’s go.

General: What is product packaging design

Product packaging help to set up a good corporate image aligns them with the brand, and kills the neighboring products. not only can it give your product its shape and provide its transport, but it also affects consumer perception. Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors, and fonts that are used on wrapping, a box, a can, a bottle, or any kind of container.

Tips:What Does Interior and Exterior Packaging Mean?

Product packaging design focuses on the package that is in direct contact with the product, also known as “Interior Packaging”. Exterior Packaging material protects the inner packaging material and product by transporting it and presenting it on the shelf.Not just pattern design but also an unboxing experience guides consumers through a brand-building experience. How consumers interact with your product, its size, or fragility may require expertise beyond their own.Because interior packaging is in direct contact with the product, understanding how materials interact with the product is critical.Knowing how specific glues in manufacturing can tarnish metals is important for packaging designed for pearls and jewels or smell-sensitive products. It’s also important to understand that certain paperboards absorb mold. This can create humidity that can spoil a refrigerated food product and jeopardize consumer safety. For those high requirement luxury product, you still need to consider those uncoated sandpaper-like paper would scuff product’s surfaces, and if you’re unsure or are new to product packaging design, we would like you to consult a professional or a sales from our website.

Tips: Why You Need A Team For Your Packaging Design?

Realization teams can deliver product packaging designs from on-screen to in-hand regardless of the substrate or production process.Packaging project managers will help manage timelines, deliverables, and create an effective project plan. It saves your time and money if you finding a one-stop solution packaging provider.Using their OEM service would help you mass produce your packaging seamlessly.

Before You Start, Make A Product Packaging Checklist!

There are several questions you must have the answer to before you start designing the packaging for a product:

1.Know the product and make sure that your product design is confirmed. 

Immediately identify if the product design is confirmed. If the product design isn’t locked you won’t be able to finish the packaging design for the product until it is completed. If the product only exists in concept or computer’s CAD software, it’s important to build a product surrogate for testing the user experience, fit, and function. Yes, you can build packaging virtually with a product in it, but if you’re designing packaging to live in the real world you need to prototype with the product.

2.Estimated your product’s size and weight

The product’s weight combined with its material will inform you of substrates to avoid and which to inquire about. It’ll also help determine the amount of cushion required to adequately protect the product during an ISTA test. ISTA tests include dropping the packaging on various faces and edges, vibration testing, and several other critical tests. Make sure you test before manufacturing. Failure to pass these tests will lead to product packaging misery.

3.Who’s Buying The Product? And How ?

When designing packaging, demographics are extremely important. Zeroing in on a tight group within the brand’s identified demographic will allow you to design for one person vs designing something for everyone.

Create a filter through which to view your product as a single person then add extreme scenarios such as The shortest version of this person, as well as the tallest version, how will they interact with the product packaging design you have created. The same person with large hands, small hands, and your own for unboxing experience. Nearsightedness and farsightedness are also critical to consider when designing product packaging. Is the product supposed to be used by men, women, or both? Is it for children or adults? Is it geared towards environmentally conscious people? To those on a budget or with lots of disposable income? A product’s packaging should appeal to its ideal consumer; it’s important to know who that consumer is before you start the design process. Products for older adults may need larger text. Alternatively, items geared towards an affluent customer will need to consider materials that create a feeling of luxury. Are they purchasing it in a supermarket? A small boutique? Online? You’re going to want to think about packaging differently if the product is going to be sold online and shipped than if it’s going to need to stand out from the competition on a big-box store shelf. Items that will be sold online probably shouldn’t have a lot of extra space that could cause the product to rattle around, or the package to bend. And those that will be on a boutique shelf will need to catch the eye of a buyer surrounded by cutesy items in cutesy packages.

Tips: Information you need to collect

Brand And LOGO Requirements For Packaging Box Design

  • Colors

         If you already have the CMYK values or Pantone Matching Values (PMS) colors include those as they’re specifically for printing. (If not, a hex code is fine, too.)

  • Fonts

         Make sure you have the proper fonts and any specific usage instructions (like kerning or weight).

  • Logo

        If you need to put a logo on the package, make sure you have a vector file or high solution image available. Sometimes, you may need our designer’s help for changing the analog logo file into the vector diagram. Don’t worry, we will assist you.

Content On The Packaging Box

  • Written copy

          This can include anything from the name of your product to the description to words enticing someone to purchase.

  • Imagery

Want to put photos on your packaging? You’ll need to have those ready to go before you start the design process.

  • Required marks

Depending on your product/industry, you may be required to include a barcode, nutrition information, association marks, etc.

Tips: Final Checklist For Reference

  • would better locked your design. Can inquiry our experts about the cost of packaging if you still design your product in the computer.
  • Understand its volume
  • Confirm a bill of materials if you can. (BOM)
  • Know your target consumer
  • Think about product packaging ergonomics
  • evaluated the cost by inquiry relative corporation or YDX packaging.

Hope this outline for how to start your next product packaging design project was helpful for you.